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AmOur launched in 2022, founded by Debbi. (that’s me!)

I was inspired by my daughter who seems to be one of the few kids that liked to pull out her beautiful dresses and wear them to school daily. Regardless of occasion, weather, and situation, those outfits brighten her day. I found myself searching for outfits that weren't the everyday big box styles and hit a wall with price point and selection. Hence, AmOur was founded with my passion for fashion and my daughter.

AmOur was built on the idea of providing comfortable and trendy outfits for children inspired by a mix of fashion design aesthetics. I wanted to take everyday outfits and provide well- made, reasonably priced clothing that sets little personality styles apart in a subtle way. Dream big, have fun, and look good while giving unexpected surprises for our bundles of joy to rule the world!